Katie B

Marriott

Katie B
Marriott

OUR CLIENT

The Hotel Saskatchewan is one of the four Canadian Autograph Collection properties and is truly like nothing else.

 

 

BACKGROUND

The Hotel Saskatchewan, a Marriott Autograph Collection property, hired Market in 2016 to increase awareness of the property through marketing strategies and social media.

While the property has hosted many guests since 1927, The Hotel Saskatchewan wished to create a marketing strategy that aligned with a social presence to increase digital awareness.

Market’s objective has been to establish a brand image for The Hotel Saskatchewan that highlights the uniqueness of the hotel, while also illustrating the Autograph Collection philosophy (‘Exactly like Nothing Else’).

We have worked with the property to create and manage a marketing strategy, re-launch their digital presence, design branded print materials and increase awareness and engagement on all social media channels.

 
 

APPROACH

 

We worked alongside Marketing & Sales to analyze and develop the marketing strategy of the property and the social channels. While we worked on the hotel social accounts, we also began the re-launch of Circa 27 Lounge within the property.  We worked closely with the Food & Beverage team to redesign menus, create social content and rebrand the digital presence of the lounge.

 

Month over month we created marketing collateral  specific for sales initiatives and campaigns. We assisted in the creation and execution of campaigns throughout the year to highlight specific holidays and events.

 

On the social channels we leveraged  both user-generated content and photography from our team of photographers to ensure the content provides a digital experience that feels much like the experience guests have at each property.  To provide more reach and high quality content, we outsource and manage the attendance of social influencers frequently at the property.

 

We continue to manage follower engagement and provide bi-weekly reviews to ensure The Hotel Saskatchewan continues to grow and show you why- They are exactly like nothing else.

 
 

Results

From October 2016 to January, 2017, Market:

Increased social media audience by 230%

Increased number of engagements by 300%

Increased impressions rate by 200%